Workflow Watchdog

A HubSpot app that checks your workflows once a day and tells you when one has stopped without raising an error.

When a HubSpot workflow breaks, it usually doesn't look broken. A form field gets renamed, a property is merged during a cleanup, a connected app is disconnected — and the workflow keeps running "normally". It just stops enrolling anyone. There is no error banner, no failed action, nothing to notify you. You find out weeks later when someone asks why leads stopped getting assigned.

Workflow Watchdog reads your active workflows every day and flags three things:

1. Silent stops — enrollments dropped to zero, or fell sharply, compared with the previous week. No error reported.
2. Configuration / validation errors that HubSpot's API exposes but that are easy to miss across dozens of workflows.
3. Orphaned workflows — no edits in 90+ days, with the last editor named where HubSpot reports one, so you can check whether that person is still around.

What an alert looks like:

Safety

• Read-only behavior. The app never edits, enables, disables or runs a workflow.
• It reads workflow names, validation state and enrollment counts — information about the automation itself, never the contents of your records (see the privacy policy).
• Two read permissions, and nothing else. The consent screen asks for workflows (automation) and contact read. HubSpot’s workflows API returns an empty list without the contact read scope, so it is required to make the app work at all — but the app never calls a contacts endpoint. It asks for no write access anywhere, and no access to deals or companies.
• Expect a warning screen. HubSpot shows a red "you are connecting an app that has not been reviewed" notice for any app it has not yet reviewed, and you have to tick a box to continue. That is not a sign of a problem with this app specifically — every unlisted app gets it. The notice goes away once an app is reviewed for the Marketplace, which needs three active installs first.
• Authentication is HubSpot's official OAuth. We never see your password.
• Disconnect any time from HubSpot (Settings → Integrations → Connected apps). After disconnecting, no further checks or alerts are made.
• Built by Narua Inc., a one-person company in Japan. It is not HubSpot-certified and is not on the HubSpot App Marketplace yet.

Guides

• A workflow stopped enrolling contacts and there is no error. Here is how to find out why. A diagnostic checklist you can work through without installing anything.
• How to get notified when a workflow breaks, and what Professional accounts actually get. What ships natively per tier, and three ways to build the alerting yourself.

FAQ

Which HubSpot tiers does it work with?

Professional and Enterprise, since HubSpot workflows themselves start at Professional.

I have more than 15 workflows on the free plan. What happens?

The first 15 active workflows are checked and the rest are skipped. They are taken in the order HubSpot returns them, which you cannot choose. When any are skipped, the alert says how many, so you always know. Email us to lift the limit.

Where do alerts go?

To a Slack channel via an Incoming Webhook URL that you provide right after installation. See the setup guide.

When does the check run?

Once a day at 23:00 UTC, which is 6–7pm New York and 3–4pm Los Angeles depending on daylight saving, and 8am the next morning in Tokyo. If nothing is flagged, nothing is sent.

Can I check on demand instead of waiting for the morning?

Yes. After installing you get a private settings link. It has a "Run a check now" button that shows the result on screen immediately. Use it to see what the app finds in your portal before you decide to keep it.

Can it change my workflows?

No. It only reads.

How do I cancel or uninstall?

Disconnect the app in HubSpot under Settings → Integrations → Connected apps. Access is revoked immediately. The stored token and Slack URL are deleted at the next daily run, normally within 24 hours. Email us if you want them removed sooner.

Who built this?

Narua Inc. (株式会社ナルア), a one-person company in Japan — built from years of running HubSpot portals where the most painful failures were the ones nobody noticed. Questions: zyozn-watchdog@yahoo.co.jp